SEO Tips: July 2011

Sunday, 17 July 2011

Google Search Engine Optimization using SEO Software Submitter

Till SEO Software Submitter reached on the market , webmasters find very difficult to complete the optimization based on Google Search Engine Optimization Guidelines. There are 100+ old tools available over the web for showing useless analytical reports and competitor analysis, None of them are used for real SEO activities.

SEO Software Submitter offers powerful CMS and Keyword Editor to optimize web pages directly on site FTP folder. We will discuss how SEO Software Submitter used to complete Google optimization.

1.Google guideline : Create unique, accurate page titles
Use SEO Software Submitter keyword Editor to edit/update title tags. No HTML knowledge required.

2.Google guideline : Make use of the "description" meta tag
Use SEO Software Submitter keyword Editor to edit/update description tags. No HTML knowledge required.

3.Google guideline : Improve your structure of your URLs
Use SEO Software Submitter CMS Editor and FTP Manager to organize your pages.

4.Google guideline : Make your site easier to navigate
Use SEO Software Submitter Sitemap Generator to create HTML Sitemap. Simply enter your home page URL and click Start, you will get your Sitemap in seconds.

5.Google guideline : Have a useful 404 page
Use SEO Software Submitter CMS Editor and create custom 404 page and upload instantly. Use .htaccess to point this URL for 404 errors.

6.Google guideline : Offer quality content and services
Use SEO Software Submitter CMS Editor and create quality contents and upload instantly.

7.Google guideline : Write better anchor text
Use SEO Software Submitter CMS Editor and Keyword Editor to create quality anchor texts and upload instan tly.

8.Google guideline : Use heading tags appropriately
Use SEO Software Submitter CMS Editor to create appropriate header tags in your contents and upload instantly.

9.Google guideline : Optimize your use of images
Use SEO Software Submitter Keyword Editor and modify image alt texts and upload instantly. No HTML knowledge required.

10.Google guideline : Promote your website in the right ways
Use SEO Software Submitter Website Submitter, PAD Submitter, PR Submitter, Article Submitter, RSS Submitter, Blog Submitter, Directory Submitter, Sitemap Submitter, Ad Submitter and Video Submitter.

11.Google guideline : Make use of free webmaster tools
Use SEO Software Submitter Sitemap generator to visit Google, Yahoo, Bing webmaster control panels.

Search Engine Optimization Consulting

Search engine optimization consulting services are offered by many leading SEO companies to create a good awareness about optimization techniques and their importance among online business owners and website developers. By making use of SEO consulting optimization campaigns, effective web marketing strategies can be implemented for your website.

Enhance Your Online Presence through SEO Consulting Services

SEO consulting services enable those online business owners, who are experiencing setbacks and losses through their business websites, to achieve much better results in the online market. Expert SEO consultants can give the website owners a clear picture regarding the present ranking positions of the website in the major search engines, the amount of traffic it is receiving and more. With the help of SEO consultin g services, it is possible to develop a concrete plan for improving your website rankings, and generate more traffic towards your business website.

The search engine optimization consulting services offered by leading SEO firms include:

€ Broad analysis of the website
€ Planning and designing of an organized website
€ Identifying accurate keywords
€ Developing attractive and precise web content
€ Optimization of HTML codes, Meta tags and Alt tags
€ Building of links
€ Submission to search engines and directories
€ Article writing services
€ SEO copywriting services
€ Pay per click advertising
€ Periodic monitoring of websites
€ Maintenance of ranking reports

Achieve Online Business Goals through Professional SEO Consultants

By making use of professional SEO consulting services, business websites can enjoy positive online visibility for a long period without making huge investments. For providing the clients with brilliant website SEO solutions, many of the companies have a panel of experienced SEO specialists and consultants. These professionals have thorough knowledge and expertise in the most advanced SEO tools and techniques. Consequently, they are able to provide constructive advice based on your website optimization requirements and unique business goals.

In order to avail of quality search engine optimization consulting services, it is essential to select the right company, which can offer affordable natural SEO solutions in the allotted time period and according to the changing SEO needs.

Search Engine Optimization Consulting

Saturday, 16 July 2011

Search Engine Optimization Consultants Warn against Over Optimization

Google rules the world of Internet. Majority of the SEO companies optimize a website in accordance with Google policies. Researches indicate that 98% of all keyword search activity is controlled by Google, Yahoo, Bing and AOL. Amongst these, Google enjoys the lead with nearly 65% share of searches. If you want your website to attract traffic, you need to score high in Google search results page. You cannot afford to neglect Google optimization. However, website SEO consultants advise against the overuse of SEO tactics. Over-optimization of your site may lead to ban of the site on Google.

Online business, small or large, should refrain from over optimization of the site. SEO strategies can be learnt easily. However, it is not possible to know exactly, when and in what proportion you need to apply them. Having an In-house team of SEO professionals is not enough. You team should be well-versed with all the aspects of SEO. They should not resort to Black-hat SEO practices, knowingly or unknowingly. It is advisable to take the help of Website SEO consultants before optimizing the site for search engines. This may prove helpful to prevent banning of your site on Google.

Search engine optimization consultants strictly warn against the use of certain practices. Some of these practices can be as given below:

* Spamming: SEO services should never resort to spamming search engines for higher rankings. Irrelevant use of certain words or phrases for the manipulation of search results for those terms should be sternly avoided. Website SEO consultants believe that Google may ban the website otherwise.

* Multiple submission of the site: Search engine optimization consultants advise against the submission of sites many times. This hardly has any effect on the ranking. On the contrary, it leads to ban from Google.

* Cloaking: Site owners may program the site in a way that it returns different results to search engine spiders and different result to the web users. Such practices hinder accuracy in the search results page. Google may ban sites practicing these tricks.

* Hidden text or links: You should not resort to hidden text with keyword phrases; these are accessible to search engines spiders and not to the visitors. Search engine optimization consultants propagate that hidden content or links can be easily traced by search engines. They penalize the site for malpractices.

*Redirect pages: Redirect pages rank high. However, they hardly contain any content. They only contain links to other pages in the same family. Readers do not get the content they clicked on the page for. Website SEO consultants are against such manipulation of search results page.

Google has earned a good reputation amongst the web users. It does not encourage anything that may bring disgrace to its fame. A properly optimized site is of no use to the readers and to Google, unless it serves the purpose of the readers. Website SEO consultants advise site owners to keep the interest of the readers in mind. Merely optimizing a site to obtain high ranking is not appreciated by the web users and by Google. Malpractices for SEO purpose may lead to ban of the site from the search engine.

Hire an expert SEO Consulting Service For Search Engine Optimize Consulting

Search Engine Optimization (SEO) refers to the procedure of enhancing the extent and quality of traffic to a website from the search engines. SEO is a method utilized for marketing purposes. SEO consultant services analyze the manner in which search engines function and what the persons search for. The process of optimization of a website consists of editing a website's content and HTML coding to amplify its relevance to certain keywords. Also, editing and HTML coding are done to remove obstacles to the indexing activities of search engines. SEO is a vital topic for professionals in the online writing industry. For search engine optimize consulting, you need to hire the services of SEO consultants, who have a technological background. Search engine optimize consulting should be done by you with SEO consultants, who have a proven track record. Ideally, SEO consulting services that you hire should have achieved success in the past i.e. should have enhanced corporate web visibility for scientific companies, etc.

If you are the owner of a company, who wants to increase visitors to your company's website, you should hire a competent SEO consulting company. It is always better to take into service accomplished SEO professionals for benefit of your company, its website, its sales, etc. There are websites of companies that provide SEO consulting services. The websites of these companies voice that they have a meticulous strategy to help SEO requirements of any business. These days, businesses are utilizing the online medium energetically to promote themsel ves and their products. If a company desires that customers visit its website and purchase products from that website, the company has to design the website appealingly and take care of its SEO needs. Search engine optimize consulting should involve a SEO consultant analyzing a website's content, its keywords, submitting content to major directories, increasing link popularity, etc. If you want your website to be truly SEO friendly, you have to let the website be optimized for search engines. You have to let search engine optimize consulting be done that takes care of website building, traffic figures, domain availability, etc.

You will notice that search engine optimize consulting comes either as a standalone facility or as a component of a grander marketi ng campaign. It totally depends on your or your company's requirements. There are several companies, which do search engine optimize consulting. You need to scrutinize the credentials of these companies before hiring one for optimizing your website. A SEO consulting company that is sincere will study its client's website scrupulously to comprehend the client's needs. Also, an earnest SEO company would give its client a blueprint of how it intends to carry out alterations in the client's website using SEO techniques.

For search engine optimize consulting, you should deal with SEO consultants, who offer ideas to simplify your website and make it more attractive. These SEO consultants frequently assess the company's website during their contract with the company. These consultants provide reports to the company about their website's status in search engines' results pages. Thus, you should choose a SEO consulting firm after comparing the pros and cons of different SEO companies.

Canada's Top Social Media Companies and Consultants In review

Our team was extremely encouraged by the pings and general feedback we got for our analysis of the top five telcos and their prowess (or lack of) in mastering the social media field. Thousands are following us even though we've just begun our series. Some of the feedback was from the telecos themselves. However, much of the feedback was from social media companies, SEO firms and consultants who are following our analysis with great gusto. They are right to be interested. I hope they can follow along as we have tried to make our synoposis as simple as possible.

Search Engine Placement Success or Failure

Most of the social media firms reviewed offer the sterling search engine placement promise. In simple English, the goal is to get your messages to show up on the search engine first pages. If done correctly, your messages can quickly attain the coveted first page placement on search engines by defined categories. This can be compared to having an ad on the front page of every newspaper in Canada. It's the Holy Grail sought on your behalf by companies we review here. Unfortunately, they make their clients wait and wait to catch the prize, that is, if they capture it for them at all.

By contrast, our previous article about the top five telcos' lack of success with social media showed up on the first pages of all selected search engines within a few hours of launch. We're not telling you that to advertise our services. We don't offer services, just free opinion. We use social media to share our views on social media, not for profit.

There's no secret sauce to accomplish first page placement. Knowledge and experience of how search engines work are important. But other fundamentals must also be in place. We looked at a variety of social media firms to see how they did on the fundamentals. Here's what we found.

Search Engine Verification

None of the so-called experts' sites we reviewed were set up for verification by the big three search engines. These firms are claiming on their web sites that that they are the best of the best in the social media arena. Their sites are supposed to advertise their skills and experience. However, these sites are not even competently sprung to allow search engines to index their sites. This is a clear case of leaving the cheese out of your mousetrap. How are search engines finding these firms' sites? The answer is, slowly and maybe eventually. So, if they can't get it straight for themselves, what kind of advice are they giving their paying clients? Taking social media guidance from these kinds of "experts" is like taking health advice from a fat doctor who smokes. Consultant, heal thyself.

Bots and Crawlers

Establishing verification for your site also enables search engine bots and crawlers in finding your site. Which brings me to another mistake on the part of these firms. Bots and crawlers need instruction when they hit your web site's front door code. Why haven't these experts used the proper code? That's what you should ask yourself before hiring them. In order to get your pages searchable the bots and crawlers need to be invited in. Simply put, they can't ring a doorbell that isn't there.

Web Sites

Most of the sites we reviewed closely resembled each other in appearance, layout and format. These firms almost all look like they are captives of cookie-cutter thinking. If that is their best presentation, what kind of sites do they advise their clients to establish? With surprising consistency, they relied on presenting the same series of terms, offers and site references. In fact, many use the same social media articles and reports that are easily found on the Web. You would think an expert would have an original opinion to share, based on social media expertise and creative outlook. I do not promote sites, however, there were some that stood out as interesting ones with fresh site presentation and original opinions. If you are looking at sites in search of potent ial social media expertise, I recommend looking for those with unique offerings and plain-English descriptions of how they solved problems and achieved success for their paying customers. Stay away from the ones that express themselves in high tech bamboozle lingo.

All the reviewed sites shout that their owners are the best in Canada or the world. Typically, there is a photo of the company principle(s) accompanied with promos for his or her next seminar, book they are reading and the like. Maybe their family and friends care, but why should you? And why would you pay to go to a seminar presented by someone who doesn't understand social media basics and hasn't applied them to their own web site. I found one site, a two-person shop, claiming to be the largest in Canada. Who are they subcontracting their massive amount of work to? No indication on their site. So, who are you really dealing with if you if you have a contract with this company? No indication on the site. If, as they claim, they are the best Canada has to offer, what does it say about the state of the industry in this country?

Why would I attend their seminar when it isn't clear what they have accomplished for their clients? Do they, for example, tell you how long it took their clients to get social media traction or how much? No, they don't. Showing a client list may demonstrate you have customers, but that's about it. Flaunting a client list is bad business practice. In the first place, you are revealing your customer base to your competitors. Second, it shows you have so little content of interest to convey that you rely on filling space with these lists. Finally, you may have a niche of customers, which means other potential clients may assume you only handle specific silos of interest.

A Bird a Book a Link and a Blog

Recently, I read Canada is a few years behind comparable countries when it comes to social media implementation. I can see why. For example, the overwhelming applications chosen by these companies are a bird, (Twitter) a book (Facebook), a link and a blog. That means they lean heavily on a few shopworn applications to define their social media architecture. This is a very skimpy tool kit to say the least. These applications are powerful, but if used improperly or in a limited way, they can actually net social media marketing failure. The use of these applications to reach the intended goal, getting top-of-page status on search engines, can actually backfire.

These companies have set up these overused and abused applications aiming to drive traffic to their clients' sites and gain followers. But their clients' content was promotional and ad-like. This is a fatal combination.

Here's why. If your content is all about product or service promotion and then set on the on the bird, book, link and blog track, your messages just swirl around in the Web ether, not gaining traffic or traction on the social media train. Why is that? Many enabling sites in the social media space, pure content sites in particular, do not like commercial promotion articles or other ad material. These are the sites that you really want on your side. These are the ones that have a mighty thrust when it comes to sending traffic from their site to others. The really useful ones won't do that if your content is blatant advertising. They reject brand names in articles or links to commercial content sites. Simple as that.

Effectively, the social marketing companies are placing their clients' content in the same crowded field as their customers' direct and indirect competitors. What's the result? Their clients' messages sink like a stone in the social media marketing pond.

Social media and SEO good practice is not a one-size-fits-all concept. Building an effective social media network requires deployment of applications and sites that get Web users to share your content. The idea is to create a network of existing and potential consumers to absorb and pass on your content to others.

Limiting yourself to bird, book, link and blog with immediately rejectable content should obviously be avoided. You are marketing so think like a marketer.

For example, there are hundreds of social network sites that function like Facebook, but targeted to specific demographic segments and/or niched interests, everything from travel and sports to parenting and dating. The advantage of using these sites in a marketing strategy is clear. The social media consultants we reviewed, locked as they are to a four-item list of applications, do not seem to know about these sites. Otherwise, they wouldn't keep hitting the Facebook gong and sending their clients' messages into a general rather than niched stream. Go to this link to see a good list of sites that are much better marketing vehicles http://en.wikipedia.org/wiki/List_of_social_networking_websites. You will find very interesting information about social media sites listed by interest and category. Al l of them are FREE of charge.

Again, think like a marketer. If you are selling tea cozies, seek the attention of tea drinkers and teapot connoisseurs. Don't throw yourself into a giant space where people are hawking everything from salami to suds. If, for example, you are selling to a younger market, join a social media site that has a defined base of young adults. Many exist and are of surprising size. Interests tied to an age group can also be targeted through the proper social media applications. You can find lists of them by simply using a search engine. Maybe there are young people, age 15 to 24, who are mad about tea cozies. Find out before you launch your content or hand over your marketing dollars to the social media industry cabal.

Web 2.0

We all celebrate Web 2.0. This application refers to the second generation of the Web. It lets people with no specialized technical knowledge create their own web sites, self-publish, make and upload audio and video files, share photos and information and so on. They are meant to be accessible to non-technical users. That is their beauty. It's also how social media pirates take advantage of their clients. They exploit these applications, which anyone can learn how to use, and present them as a their skills and know-how package. Worse, they apply them without first creating a social media marketing strategy. That's how your tea cozy content winds up in the Web equivalent of Dry Gulch Nowhere.

Social Media Marketing Strategy Informs Content

Before setting out, you need a social media strategy, which is essentially an old fashion marketing strategy, set to exploit social media as a vehicle. Remember social media is ONLY the vehicle, not what dictates the message. At the core of your strategy is how to treat your messages, i.e., how to prepare content of compelling interest to your target audience. None of the sites reviewed talked about a marketing strategy as a starting point. I guess they don't know about it.

So before seeking assistance from a social media company, I would head to a PR firm or traditional media strategy group. If I had a smaller company with a limited budget, I'd head to the nearest post-secondary journalism or public relations school. Here you will find talented and interested students, all wired to the Web and social media. They are social media savvy, creative and will work for a lot less than the high priced guys downtown.

Your strategy will inform your content, as well as how it's written and where it's placed. Remember when you enter the social media sphere you need to keep feeding interesting writing in a non-sales format to your audience. For example, consider writing a blog on the art of crocheting the perfect tea cozy like the one granny used to make. Don't write a sales pitch on the merits of Acme Tea Cozies Inc. and pound away at the company brand. If only sales messages are delivered you will annoy and, in the worst case, repel your potential reader/customer. Like telemarketing or e-mail blasts, it will make your customer hate your brand. And, worst of all, you won't develop the golden following who will pass on your content and drive traffic to your web site, b logs etc.

Conclusion

Overall, Canada's prominent social media and SEO companies and consulting firms bombed out on social media basics. Their own web sites are startling examples of how they don't understand their own craft. They are not upfront about what they accomplish for their clients. In fact, they really are simply selling vaporware. For those readers who did not come out of the Dot-com era, it's "A term used to describe a piece of software that doesn't exist, is suspected not to exist, or is incapable of performing as promised". To put it another way, buyer beware.

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